Source : onlinelearning.telkomuniversity.ac.id

• Course description

The digital marketing course discusses the concepts, patterns, business channels (media) and their constraints in this course. This course also explains the stages in strategy and SEO in digital marketing, including social media platforms, the use of marketplaces and how to practice them in the online business world.

Assessment based on:

1. Assessment 1: Quiz 20%
2. Assement 2: Assignment 20%
3. Assessment 3: UTS 30%
4. Assessment 4: UAS 30%

• References

Schwab, Klaus., The Fourth Industrial Revolution, World Economic Forum, 2016. Schwab, Klaus & Davis, Nicholas., Shaping The Future of The Fourth Industrial Revolution, Currency, New York, 2018. Laudon, Kenneth C. & Traver, Carol Guercio., E Commerce, Pearson, 2014 Ryan, Damian & Jones, Calvin., Understanding Digital Marketing, Kogan Page, 2009

PPT Material: HERE