{"id":16408,"date":"2024-06-12T03:15:15","date_gmt":"2024-06-12T03:15:15","guid":{"rendered":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/course\/membangun-keunggulan-digital-lingkup-dan-konsep-strategi-manajemen-komunikasi-digital-2\/"},"modified":"2025-04-29T08:05:00","modified_gmt":"2025-04-29T08:05:00","slug":"digital-marketing-course-and-the-impact-of-digitalization-4-0-business-changes-information-technology-based-commerce-and-e-commerce-principles","status":"publish","type":"courses","link":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/course\/digital-marketing-course-and-the-impact-of-digitalization-4-0-business-changes-information-technology-based-commerce-and-e-commerce-principles\/","title":{"rendered":"Digital Marketing Course and the Impact of Digitalization 4.0: Business Changes, Information Technology-Based Commerce, and E-Commerce Principles"},"content":{"rendered":"<blockquote>\n<p dir=\"ltr\">source: <a href=\"https:\/\/onlinelearning.telkomuniversity.ac.id\/course\/view.php?id=678\"><span style=\"color: #3366ff\">onlinelearning.telkomuniversity.ac.id<\/span><\/a><\/p>\n<\/blockquote>\n<p dir=\"ltr\"><strong>Course Description:<\/strong><\/p>\n<p>The course <a class=\"autolink\" title=\"Digital Marketing\" href=\"https:\/\/onlinelearning.telkomuniversity.ac.id\/mod\/forum\/view.php?id=28403\">digital marketing<\/a> discusses the concepts, patterns, and business channels (media) along with the challenges within the industry. This course also explains the stages of strategy and SEO in digital marketing, including social media platforms, the use of marketplaces, and how to implement them in the online business world.<\/p>\n<p><strong>Assessment based on:<\/strong><\/p>\n<p>\u00a0<\/p>\n<ol>\n<li>Assessment 1: Quiz 20%<\/li>\n<li>Assessment 2: Assignment 20%<\/li>\n<li>Assessment 3: Midterm Exam 30%<\/li>\n<li>Assessment 4: Final Exam 30%<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p dir=\"ltr\"><strong>References<\/strong><\/p>\n<table border=\"1\" width=\"982\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"843\">\n<p>\u00a0<\/p>\n<ol>\n<li>Schwab, Klaus., *The Fourth Industrial Revolution*, World Economic Forum, 2016.<\/li>\n<li>Schwab, Klaus & Davis, Nicholas., *Shaping The Future of The Fourth Industrial Revolution*, Currency, New York, 2018.<\/li>\n<li><span lang=\"EN-US\">Laudon, Kenneth C. & Traver, Carol Guercio., *E-Commerce*, Pearson, 2014<\/span><\/li>\n<li><span lang=\"EN-US\">Ryan, Damian & Jones, Calvin., *Understanding Digital Marketing*, Kogan Page, 2009<\/span><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p><strong><span lang=\"EN-US\">\u00a0<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Material <a class=\"autolink\" title=\"ppt\" href=\"https:\/\/onlinelearning.telkomuniversity.ac.id\/mod\/resource\/view.php?id=28423\">PPT<\/a>: https:\/\/drive.google.com\/drive\/u\/0\/folders\/1-oi5bUemTfPl44eZbxOC_z_PFR6_lUCB<\/p>\n","protected":false},"excerpt":{"rendered":"<p>source: onlinelearning.telkomuniversity.ac.id Course Description: The course digital marketing discusses the concepts, patterns, and business channels (media) along with the challenges within the industry. This course also explains the stages of strategy and SEO in digital marketing, including social media platforms, the use of marketplaces, and how to implement them in the online business world. Assessment [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":12760,"template":"","course-category":[178,178,179,179],"course-tag":[],"class_list":{"0":"post-16408","1":"courses","2":"type-courses","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"course-category-ocw-en","8":"course-category-fakultas-komunikasi-dan-bisnis-fkb-en"},"acf":[],"_links":{"self":[{"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/courses\/16408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/users\/23"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/media\/12760"}],"wp:attachment":[{"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/media?parent=16408"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/course-category?post=16408"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/course-tag?post=16408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}