{"id":16333,"date":"2024-06-14T09:24:49","date_gmt":"2024-06-14T09:24:49","guid":{"rendered":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/course\/strategi-desain-branding-mengenal-branding-positioning-dan-membangun-merek-yang-kuat\/"},"modified":"2024-06-14T09:24:49","modified_gmt":"2024-06-14T09:24:49","slug":"strategi-desain-branding-mengenal-branding-positioning-dan-membangun-merek-yang-kuat","status":"publish","type":"courses","link":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/course\/strategi-desain-branding-mengenal-branding-positioning-dan-membangun-merek-yang-kuat\/","title":{"rendered":"Strategi Desain Branding: Mengenal Branding, Positioning, dan Membangun Merek yang Kuat"},"content":{"rendered":"
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sumber : onlinelearning.telkomuniversity.ac.id<\/a><\/span><\/div>\n<\/blockquote>\n
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Selamat Datang di Mata Kuliah Desain & Branding<\/span><\/a><\/div>\n
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Mata kuliah ini mengajarkan mengenai ruang lingkup pengembangan merek, melalui pendalaman ekuitas merek dalam menganalisis perencanaan, implementasi pengukuran dan interprestasi sebuah merek, brand communication. Mahasiswa diharapkan mampu menghasilkan strategi merek.<\/span><\/p>\n

Dosen Pengampu:
\n1. Dr. Ira Wirasari, M.Ds.
\n2. Sonson Nurusholih, M.Sn.
\n3. Novian Denny Nugraha, M.Sn
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Capaian Pembelajaran<\/b><\/p>\n

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Program Learning Outcomes (PLO) \/ Capaian Pembelajaran Program Studi \/ Capaian Pembelajaran Lulusan (CPL)<\/b><\/b><\/td>\n<\/tr>\n
PLO 02<\/span><\/p>\n

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Mampu memberikan solusi atas permasalahan melalui pendekatan desain secara interdisipliner maupun multidisipliner<\/span><\/td>\n<\/tr>\n
PLO 05<\/span><\/td>\nMampu mengambil keputusan strategis dalam persoalan desain<\/span><\/td>\n<\/tr>\n
PLO 06<\/span><\/td>\nMampu bersikap secara\u00a0 secara komunikatif dan kolaboratif<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Pustaka<\/span><\/b><\/td>\nUtama<\/span><\/b>\u00a0:<\/span><\/b><\/b><\/td>\n\u00a0<\/span><\/b><\/td>\n<\/tr>\n
1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>David Aaker (2015). Aaker on branding, Gramedia Pustaka, Jakarta<\/span><\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Hermawan Kartajaya (2005), Hermawan Kartajaya on Positioning Diferensiasi Brand, Gramedia Pustaka, Jakarta<\/span><\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>David Aaker (1996). Building Strong Brand, The Free Press, New York<\/span><\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>David Aaker (1991). Managing Brand Equity, The Free Press, New York<\/span><\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span>Roberto Alfarez\u00a0<\/span>(2010).Personal Brand, Palgrave Macmillian, New York<\/span><\/td>\n<\/tr>\n

Pendukung<\/span><\/b>\u00a0:<\/span><\/b><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Suryanto Rustam (2009). Mendesain Logo,\u00a0Gramedia Pustaka, Jakarta<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

sumber : onlinelearning.telkomuniversity.ac.id Selamat Datang di Mata Kuliah Desain & Branding Mata kuliah ini mengajarkan mengenai ruang lingkup pengembangan merek, melalui pendalaman ekuitas merek dalam menganalisis perencanaan, implementasi pengukuran dan interprestasi sebuah merek, brand communication. Mahasiswa diharapkan mampu menghasilkan strategi merek. Dosen Pengampu: 1. Dr. Ira Wirasari, M.Ds. 2. Sonson Nurusholih, M.Sn. 3. Novian Denny […]<\/p>\n","protected":false},"author":1,"featured_media":13195,"template":"","course-category":[178,193],"course-tag":[],"class_list":["post-16333","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-ocw-en","course-category-fakultas-industri-kreatif-fik-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/courses\/16333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/media\/13195"}],"wp:attachment":[{"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/media?parent=16333"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/course-category?post=16333"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/ocw-mirror.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/course-tag?post=16333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}