Source : onlinelearning.telkomuniversity.ac.id

DMH1A4-MARKETING MANAGEMENT

♥COURSE DESCRIPTION

The Marketing Management course provides comprehensive knowledge, techniques and applications regarding the management of marketing activities in the company. Students will obtain material on marketing management concepts, marketing information systems, marketing processes, consumer behavior, business markets, segmentation, targeting and positioning, marketing mix and market-oriented strategic planning and competitive advantage strategies in the global market.

♥Course Identity

Course Content : Marketing Management
Course Code : DMH1A4
CREDITS : 4 (Four)
Semester of Study : 1 (One)
Study Program : Marketing Management
Faculty : Applied Sciences

♥ Course Profile and History

This course provides knowledge & insight into marketing management. Students will obtain material in the form of understanding marketing management concepts, marketing information systems, marketing processes, consumer behavior, business markets, segmentation, targeting and positioning, marketing mix and market-oriented strategic planning and competitive advantage strategies in global markets comprehensively. This course has existed since the D3 Marketing Management study program was established in 2018. This course is a basic course and is a prerequisite course for several courses.

The urgency of this Marketing Management course is to complement students’ insights and knowledge about marketing management in companies, marketing strategies and competitive advantage strategies in the global market. Students are not only given theory, but students are given field observation assignments so that they know the real practice in the industry.

♥ Links with Other Courses

The Marketing Management course has no prerequisite courses.

♥ Learning Outcome Map

Able to understand knowledge about markets and Marketing Management in the goods and services industry, locally and globally.

Able to carry out market research that is useful to support the effectiveness and efficiency of the company’s marketing management, as well as to identify business opportunities so as to manage the business independently.
Able to carry out sales presentations and negotiations that have appeal to consumers, and able to identify obstacles, inspect and provide feedback so that sales targets can be achieved.
Able to carry out integrated marketing communication activities, by utilizing Information and Communication Technology (ICT)
Mastering knowledge of Information and Communication Technology (ICT) in relation to Marketing Management.
Able to carry out excellent service activities in the goods and services industry directly or through Information and Communication Technology (ICT) media.

♥Subject

The Marketing Management course consists of 3 (Three) Study Materials which are broken down into 14 (Fourteen) Subjects as follows:

Marketing Concepts

Marketing Research
Marketing Intelligence
Marketing Information Systems
Consumer Behavior
Business Markets
Segmenting, Targeting and Positioning
Product and Brand Strategy
Pricing Strategy
Product Pricing
Place/Distribution Strategy
Integrated Marketing Communications Strategy
Competitive Advantage and New Market Offerings
Global Markets and Ethics, Social Responsibility

♥ E-Learning Based Course Learning Plan

♥ Best Practice (Tips and Trik)

To be able to master and achieve learning outcomes in Marketing Management courses, tips and tricks that should be done are as follows:

Understand the theoretical concepts well
Pay attention to the application of theories in companies at home and abroad
Follow the Practicum seriously
Do the assignments on time
Review the material a lot
Maximize participation in group assignments

♥Related Certifications

Certifications related to the Marketing Management course are:

BNSP Marketing Competency Certification
Marketing Professional Certification (LSP Marketing)
Mark plus Institute Certification

♥ Course References

a. Main Book

Kotler, Philip and Kevin Lane Keller. (2016). Marketing Management. 15th Edition. England: Pearson Education.
Kotler, Philip and Gary Armstrong. (2010). Principles of Marketing 13th Edition. Prentice Hall: New Jersey
Kotler, Philips dan Kevin Lane Keller. (2009). Manajemen Pemasaran. Edisi ke-13. Jilid 1 & 2. Jakarta: Erlangga
Kotler, Philips dan Gary Amstrong. (2012). Prinsip-prinsip Manajemen Pemasaran. Edisi ke-12. Jilid 1 dan 2. Jakarta: Erlangga

b. Supporting Books

Alma, Buchari. (2013). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta
Laksana Fajar (2008).Manajemen Pemasaran. Graha Ilmu: Yogyakarta
Swastha DH Basu. (2008). Manajemen Pemasaran Modern. Liberty: Yogyakarta

♥ Lecture

Full Name : Bethani Suryawardani, S.E., M.M.
Gender : Female
NIP/NIDN : 08860080/ 0421108603
Academic Position : Lector
Faculty / Prodi : Applied Science / D3 Marketing Management
HP / Email : 081224403880 / bethani@tass.telkomuniversity.ac.id

Full Name : Fanni Husnul Hanifa, S.E., M.M.
Gender : Female
NIP/NIDN : 08840075 / 0410108402
Academic Position : Expert Assistant
Faculty / Study Program : Applied Sciences / D3 Marketing Management
HP / Email : 08122094152 / fanni.husnul@tass.telkomuniversity.ac.id