Source : onlinelearning.telkomuniversity.ac.id

INTRODUCTION
ADVERTISING & SALES PROMOTION

Course Identity
The Advertising & Sales Promotion course (DMH2H4) is a course in the D3 Marketing Management Study Program in semester 4 of the 2016 curriculum, a compulsory course that has no prerequisites. This course studies the importance of IMC (Integrated Marketing Communication – Integrated Marketing Communication) which is more focused on advertising and sales promotion. Students will learn how to create an effective and efficient advertising and sales promotion of a product for the company. In this course, the material is presented in the form of theory and practice. Advertising and sales promotion courses discuss introduction to sales promotion, Customer Oriented Sales Promotion (COSP), Trade Oriented Sales Promotion (TOSP), Customer Oriented Sales Promotion (COSP) Activities in Retail Business, Trade Oriented Sales Promotion (TOSP) Activities in Retail Business, Advertising Management, Advertising Ethics, Public Service Announcements, Advertising Creativity, Measurement of Advertising Effectiveness with the EPIC Method, and Measurement of Advertising Effectiveness with the CRI Method.

Course Profile and History
Advertising and Sales Promotion (DMH2H4) is a course that provides knowledge about the development of promotion, especially advertising and sales promotion both in Indonesia and in the world. Nowadays, promotion is growing rapidly, especially in the digital world. Technology is developing dramatically.

Advertising and Sales Promotion courses (DMH2H4) have existed since the D3 Marketing Management study program was first established, in accordance with the development of promotion, especially advertising and sales promotion. The material in the Advertising and Sales Promotion course (DMH2H4) is continuously updated in accordance with technological developments, and cases are always updated. In the 2016 curriculum, the Advertising and Sales Promotion course (DMH2H4) consists of 4 credits of which 3 credits are theory credits with a duration of 3 x 50 minutes, and 1 credit is a practicum credit with a duration of 120 minutes (2 hours).

Course Relevance (Urgency)
Advertising and Sales Promotion (DMH2H4) is a compulsory or core course that must be taken by students and has no prerequisite courses. This course is a basic course in this study program.

Course Relation with other Courses
The linkages of the Advertising and Sales Promotion (DMH2H4) course with other courses can be seen in the curriculum organigram table below:

• End-of-Learning Stage Capability Map (CP Map) (Structure)

The course Advertising and Sales Promotion (DMH2H4) has the following learning outcomes (CP):

• Material Map (Study) or Subject Matter

The subject matter of the Advertising and Sales Promotion course (DMH2H4) consists of 12 subjects:

e-Learning Based Course Learning Plan
The e-Learning Based Advertising and Sales Promotion (DMH2H4) Course Learning Plan as mapped below:

Lecturer (Tutor)

1. Lecturer: Fanni Husnul Hanifa, SE, MM

NIP/NIDN : 08840075/0410108402

HP NO: 08122094152

Email : fanni.husnul@tass.telkomuniversity.ac.id

Study Program/Faculty : D3 Marketing Management / Faculty of Applied Sciences

2. Lecturer : Widya Sastika, ST, MM

NIP/NIDN : 08850040/ 0422058503

HP NO: 08117302423

Email : wiedyasastika@tass.telkomuniversity.ac.id

Study Program / Faculty : D3 Marketing Management / Faculty of Applied Sciences

Advertising and Sales Promotion Course References

♠ Main Books

Belch & Belch. 2014. Advertising and Promotion : An Integrated Marketing Communication Perspective. 10th edition.McGraw-Hill

O’Guinn, Thomas. 2014. Advertising and Integrated Brand Promotion. 10th edition. South-Western College

Shimp, Terence. 2014. Komunikasi Pemasaran Terpadu dalam Periklanan dan Promosi. Edisi 8. Salemba empat, Jakarta.

♦ Supporting Books

Arens, Arens, Weigold & Schaefer. 2014. M: Advertising. 2nd edition. McGraw-Hill Education.

Drewniany, Jewler. 2013. Creative Strategy in Advertising. 11 edition. Wadswoth Publishing.

Moriarty, Mitchell, & Wells. 2014. Advertising & IMC (Priinciples & Practice). 10th edition. Prentice Hall.

Pricken, Mario. 2008. Creative Advertising. 2nd edition. Thames & Hudson.