June 27, 2024
Welcome to the Platform Strategy Course
Course Identity
The Platform Strategy course in the PJJ Management Masters Study Program is included in semester 2 of the 2020 Curriculum and is one of the compulsory courses.
Course Description
Platform Strategy course is a course for Master of Management PJJ students. This course is part of the Digital Business Strategy concentration. The course is conducted in parallel and is related to the Digital Business Mindset and Scenario Planning courses. Platform Strategy discusses how to design, launch and govern a digital platform.
Learning Outcomes
| CLO 1 | Able to describe networked markets, open innovation and digital platforms as current and future business advantages. |
| CLO 2 | Able to explain the digital platform strategy framework (design, launch, monetization and governance) |
| CLO 3 | Able to analyze platform strategy cases and provide solutions to these cases |
| CLO 4 | Able to apply platform innovation kit of a platform-based business |
Reference
1. Parker, G., et al (2016) Platform Revolution: How networked markets transforming the economy and how to make them work for you, W.W Norton & Company, New York
2. Walter, M., Lohse., M (2018) Platform Innovation Kit
3. Sangeet Paul Choudary (2015). Platform Scale. “How an emerging business model helps startups build large empires with minimum investment”.
4. Reillier, L.C., Reiller, B (2017) Platform Strategy: How to unlock the power of communities and networks to grow your business, Routledge, London
5. Tiwana, A (2014) Platform Ecosystem: Aligning architecture, governance, and strategy, Elsevier, USA
