Marketing management is a marketing planning concept that involves all forms of the marketing mix in order to influence the target market. The goal of marketing management is to influence the behavior of its target audience. Therefore, marketing management is not only used to influence audience awareness of a brand but is also able to move people to action. In marketing management, the use of marketing communication strategies is based on the needs of customers and potential customers. Therefore, it is necessary to conduct research to find out what the market wants so that it can develop appropriate and effective marketing methods. Using one or all means to make “contact” KPT uses all forms of communication that can connect the brand or company with customers or potential customers. All forms of Communication (e.g. advertising, PR, distribution networks, sales promotion, or direct marketing) are potential message delivery tools so that contact or relationships between companies and customers occur. In order for marketing planning to run well, it requires continuity or coordination between all communication elements (advertising, point of purchase, sales promotion, events, etc.). This aims to produce a strong brand image so that it can move consumers. Successful marketing communication requires a relationship between the brand and its customers. With this relationship, it is expected to be able to become a hook between the brand and consumers to generate consumer loyalty to the brand.