Course Details

Open CourseWare Telkom University > Courses > OCW > Digital Marketing Course: Technology-Driven Markets, Digital Payment Systems and Transaction Security, Digital Marketing Concepts and Strategies, and Mobile Commerce.
OCW OCW Open CourseWare (OCW) Fakultas Komunikasi dan Bisnis (FKB) Open CourseWare (OCW) Fakultas Komunikasi dan Bisnis (FKB)
Digital Marketing Course: Technology-Driven Markets, Digital Payment Systems and Transaction Security, Digital Marketing Concepts and Strategies, and Mobile Commerce.
Teacher

rdavaa@student.telkomuniversity.ac.id

Last Update:

June 11, 2024

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About Course

source: onlinelearning.telkomuniversity.ac.id

Course Description:

The Digital Marketing course discusses the concepts, patterns, channels (media) of business along with the challenges within the industry. This course also explains the stages of strategy and SEO in digital marketing, including social media platforms, the use of marketplaces, and how to practice them in the online business world.

Assessment based on:

  1. Assessment 1: Quiz 20%
  2. Assessment 2: Assignment 20%
  3. Assessment 3: Midterm Exam 30%
  4. Assessment 4: Final Exam 30%

 

References

 

  1. Schwab, Klaus., The Fourth Industrial Revolution, World Economic Forum, 2016.
  2. Schwab, Klaus & Davis, Nicholas., Shaping The Future of The Fourth Industrial Revolution, Currency, New York, 2018.
  3. Laudon, Kenneth C. & Traver, Carol Guercio., E-Commerce, Pearson, 2014
  4. Ryan, Damian & Jones, Calvin., Understanding Digital Marketing, Kogan Page, 2009

 

 

Material PPT: https://drive.google.com/drive/u/0/folders/1-oi5bUemTfPl44eZbxOC_z_PFR6_lUCB

Course Content

Technology based Markets
Able to understand the concept and variety of markets in E commerceThe accuracy of explaining and comparing related concepts and various markets in E CommerceMini Quiz/Class Assignment§ B2B Business Model Categories§ C2C Business Model Categories§ E Tailings / Online Retail Business Model§ Marketplaces, Sell & Buy Side markets§ Internet marketing§ Variety of B2B & B2C E Commerce

Sistem Pembayaran DAN ISU KEAMANAN DALAM TRANSAKSI DI ERA DIGITAL
Able to understand the principles and variety of online payment systems and related issuesAccuracy in explaining and comparing related principles and various online payment systems and related issues-§ Online payment system concept§ Payement Card Online§ Micro payment§ Mobile payment§ International Electronic Payment§ E Commerce Security Environment§ Technical and non-technical aspects of security§ A variety of information security and E commerce guarantee strategies

DIGITAL MARKETING CONCEPTS AND STRATEGIES
Digital Marketing Concepts and Strategies1 Understand the process and impact of communication studies on individuals, organizations, or society (K2)2. Understand the concepts of trade and marketing based on information and communication technology (digital) in general

MOBILE COMERCE
Able to understand concepts related to trade in information and communication technology (digital)Accuracy in understanding concepts related to trade and marketing based on information and communication technology (digital)-§ Changes in the concept of advertising and marketing in the digital age§ Digital Marketing Strategy§ Digital Consumer§ Components in Digital Marketing

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Free access this course
  • Intermediate
  • 0 Total Enrolled
  • April 29, 2025 Last Updated
  • Instructor
    rdavaa@student.telkomuniversity.ac.id
  • Language
    English
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