Digital Marketing Course and the Impact of Digitalization 4.0: Business Changes, Information Technology-Based Commerce, and E-Commerce Principles

About Course

source: onlinelearning.telkomuniversity.ac.id

Course Description:

The course digital marketing discusses the concepts, patterns, and business channels (media) along with the challenges within the industry. This course also explains the stages of strategy and SEO in digital marketing, including social media platforms, the use of marketplaces, and how to implement them in the online business world.

Assessment based on:

Assessment 1: Quiz 20%
Assessment 2: Assignment 20%
Assessment 3: Midterm Exam 30%
Assessment 4: Final Exam 30%

References

Schwab, Klaus., *The Fourth Industrial Revolution*, World Economic Forum, 2016.
Schwab, Klaus & Davis, Nicholas., *Shaping The Future of The Fourth Industrial Revolution*, Currency, New York, 2018.
Laudon, Kenneth C. & Traver, Carol Guercio., *E-Commerce*, Pearson, 2014
Ryan, Damian & Jones, Calvin., *Understanding Digital Marketing*, Kogan Page, 2009

Material PPT: https://drive.google.com/drive/u/0/folders/1-oi5bUemTfPl44eZbxOC_z_PFR6_lUCB

Course Content

PENGENALAN PEMASARAN DIGITAL
KRITERIA PENILAIAN: - Able to explain the relationship between the concept of the industrial revolution 4.0 with various social aspects of society - Accuracy in describing concepts related to the industrial revolution 4.0 and the impact of its presence on the sociodemographic societyMATERI - Definition of the industrial revolution - Understanding the era or period of the technological revolution - Understanding of the industrial revolution 4.0

PERUBAHAN DAN DAMPAK DIGITALISASI 4.0
Kriteria Penilaian: - Able to explain the relationship between the concept of the industrial revolution 4.0 with various social aspects of society - Accuracy in describing concepts related to the industrial revolution 4.0 and the impact of its presence on the sociodemographic societyMATERI: - The presence of ICT technology - Explanation of IoT - AI, VR, and Robotic current technological developments - Data Ethics - Humans and the Community in change - Identity, Morality, and Ethics

CHANGE AND IMPACT OF DIGITALIZATION 4.0 IN THE BUSINESS ENVIRONMENT
Kriteria Penilaian 1. Able to explain the link between the consequences of the industrial revolution 4.0 and the business environment 2. Accuracy in re-explaining the relationship and impact of the industrial revolution 4.0 with the business environmentMateri - General impact on the business world - Consumer expectations in the 4.0 and the future era (Online Consumer Behavior) - Market Segmentation - Personal and Behavioral Marketing - Data enhanced product - Collaborative Innovation - New operating models

PERDAGANGAN DAN USAHA BERDASARKAN TEKNOLOGI INFORMASI DAN KOMUNIKASI
Able to explain the link between the consequences of the industrial revolution 4.0 and the business environmentAccuracy in re-explaining the relationship and impact of the industrial revolution 4.0 with the business environmentMini Quiz/Class Assignment§ The Sharing Economy§ Smart Cities§ AI and White-Collar Jobs§ Digital Presence§ Big Data for Decision

PRINSIP KERJA, PERILAKU KONSUMEN, & LANDASAN KONSEP MARKETING DALAM E-COMMERCE
Able to understand the working principles in E commerce as well as the concept of information-based technology and the underlying technologyAccuracy in understanding the principles of E commerce as well as the concept of information-based technology and the underlying technologyMini Quiz/Class Assignment§ E Commerce business model§ E Commerce Mechanisms, Components and Participants§ Types of E Marketplaces§ Intermediaries in E Commerce

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Digital Marketing Course and the Impact of Digitalization 4.0: Business Changes, Information Technology-Based Commerce, and E-Commerce Principles

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rdavaa@student.telkomuniversity.ac.id

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