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Topic 9
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Topic 9
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Materi Topik 9 (Ch. 13 & Ch. 16)
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Forum Diskusi Wajib
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Setting product strategy
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Developing profit strategies and programs
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Topic 10
Pokok Bahasan: Designing & Managing Integrated Marketing Channels (Ch. 17); Managing Retailing, Wholesaling, and Logistics (Ch.18)
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Materi Topik 10 (Ch. 17 & Ch. 18)
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Designing & Managing Integrated Marketing Channels
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Managing Retailing, Wholesaling, and Logistics
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Mengelola Produk dan Harga: Strategi Produk, Pengembangan Harga, dan Manajemen Saluran Pemasaran Terpadu, Ritel, Grosir, dan Logistik

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