Konsep pemikiran dan kerangka untuk memulai bisnis online dengan lengkap
11. WEBSITE AND SEARCH ENGINE CONCEPTS IN DIGITAL MARKETING
Able to apply and use various digital marketing strategies through the webThe accuracy of implementing and using various digital marketing strategies through the webMini Quiz/Class Assignment§ Build an effective website§ Stages in building a website§ Domain and Hosting§ Web Design§ Writing Creative Conten
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12. Direct Marketing, Affiliate Marketing, dan Strategic Partnership
Able to understand the concepts and principles of mobile commerceAccuracy in understanding the concepts and principles of mobile commerce-§ Mobile Computing§ Mobile Marketing and Advertising§ Variety of solutions based on mobile computing technology§ Location based Mobile E Commerce
0/4
13. SOCIAL MEDIA AND ENGAGEMENT IN DIGITAL MARKETING
Able to implement and use various digital marketing strategies through social media marketingThe accuracy of implementing and using various digital marketing strategies through social media marketingMini Quiz/Class Assignment§ Various forms of social media§ The principle of engagement§ A combination of social media and website
0/3
14. ONLINE IMAGE AND REPUTATION MANAGEMENT
Able to apply and use image and reputation development in digital marketing strategiesThe accuracy of implementing and using image and reputation development in digital marketing strategiesMini Quiz/Class Assignment§ Build a positive image in the online space§ Promotion of business through online channels
0/4
15. CURRENT ISSUES AND UPCOMING TRENDS IN TRADE AND MARKETING BASED ON INFORMATION
Able to identify, classify, compare, and analyze various digital marketing issues and trendsAccuracy in identifying, classifying, comparing and analyzing various digital marketing issues and trends-§ Megatrends§ Inequality and Middle Class§ Public and Private information§ E-Wom : savvy consumer§ Marketing on the move§ Holistic marketing§ In game advertising§ Tracking and measuring human behaviour
0/3
